- Meet Griffon & company
Steering you to
Success
Griffon & Company offers Business advisory and Consulting services to Fast Moving Consumer Goods companies within India.
Take Your FMCG Business To The Next Level
Tell us where you are today — we'll show you a clear path to where you want to be in 12 months.
Six pillars that move the needle for FMCG businesses.
Whether you're launching a new product, scaling distribution, or turning around a slowing line — we plug the right capability into the right gap.
Sales & Distribution
From beat plans to GTM rollouts — build a distribution engine that reaches every retailer who matters.
Know MoreMarketing Services
Brand strategy, ATL/BTL, digital and trade marketing — orchestrated to drive demand at every touchpoint.
Know MoreHR Services
Hire, train and retain field-ready FMCG talent — from frontline reps to RSMs and Zonal Heads.
Know MoreCommercial Services
Pricing, margin engineering, distributor ROI and credit policies — built to protect your bottom line.
Know MoreTechnology Services
SFA, DMS, e-commerce stacks and data dashboards — the digital backbone of a modern FMCG company.
Know MoreLegal Services
Distributor agreements, FSSAI, IP, labelling and compliance — done right, the first time.
Know MoreMaking FMCG Sales & Distribution Easier
We oversimplify Sales & Distribution and Marketing for MSMEs. Our consulting experts help clients launch the transformations essential for thriving in today's new reality.
Are you an FMCG startup trying to find your first 1,000 outlets?
An established brand looking for fast-paced growth and new markets?
Need help launching new products with the right positioning & reach?
An importer looking for distribution support across India?
Looking to turn around a loss-making business profitably?
P S Venkat
Founder & Chief Executive Officer at Griffon Training and Consultants Pvt Ltd
"India isn't one market — it's 29 distinct consumer republics. Winning requires a partner who has actually walked the kirana streets of every one."
Metrics That Redefine Market Leadership.
Explore services
by category
A complete suite of consulting capabilities — built specifically for ambitious FMCG brands and MSMEs ready for the next stage of growth.